The Management Team

Jeff Davis

CEO and Founder

Jeff is the CEO and co-founder of Saratoga Trading Company and The Ready Store. Along with his wife, Amy, Jeff has built the business from the ground up. Jeff provides the day-to-day management and vision for the company. He has experience and expertise in all areas of business management with a primary focus on sales and marketing. He has a Bachelor's in Spanish from Brigham Young University and completed Master’s coursework in Hispanic Linguistics.

After 9/11 and the ensuing War on Terror, Jeff and Amy felt the need to help keep America strong by offering products that help families and communities get prepared. They want to take the mystery out of emergency preparedness and provide quality products that are easy to use and effective. Along with the exceptional products that The Ready Store offers its valued customers, Jeff is most proud of the amazing team of employees that he has assembled.

Jeff enjoys spending time with his wife and five kids, sunshine, basketball and playing guitar. His dreams include riding an elephant in Thailand and climbing Mt. Kilimanjaro with his wife.

Paul Fulton


Paul Fulton is the President of The Ready Store. Before joining our team in 2012, Paul spent more than 13 years in the resort retail industry. He personally lead the opening of more than 130 retail stores in 25 countries around the world and in nearly all 50 states. Before launching a consulting firm in 2011, Paul served as the Executive Vice President of Sales and Marketing for an 800 employee multi-national retail firm. Later, as the president and founder of a sales and marketing consulting firm, Paul worked with global brands such as the $1 billion-a-year Crocs shoe company, facilitating retail store growth throughout the world.

Paul has extensive product, marketing and retail management experience. He has managed the complete lifecycle of more than 20,000 product SKUs and expanded brand reach on a global level. Under his direction, The Ready Store is poised to expand its reach and to ensure that its customers receive the highest standards of product and availability at the most competitive prices. Brand loyalty, new customer growth and a great customer experiences are Paul’s greatest priorities.

After earning a Bachelor's degree in marketing from the University of Utah, Paul completed his Master's in Business Administration from the globally-ranked Executive MBA Program at the University of Utah. He has visited six of the world’s seven continents, more than 30 countries and nearly each of the United States. He loves travel, the outdoors, sports and spending time with his wife and two boys.

Steve Allen

General Manager and Director of Operations

Steve Allen's responsibilities at The Ready Store include making sure that customers get what they want when they want it, as well as overseeing the warehouse staff. He graduated from Brigham Young University in 1992 with a Bachelor's in Design Engineering Technology, and shortly after when to work for a gas fireplace manufacturing company in 1995, where he did work as the Operations Manager and Design Engineer. In 2008, he left that company to come work for The Ready Store

Steve saw working at The Ready Store as an opportunity to be involved in a growing company and felt that the challenge and reward were something that he wanted to be involved with and participate in.

Steve' hometown was Carbondale, Colorado, a small town with a population of about 2,500 people. He has always had a great love of the outdoors, and when he was younger, he spent a lot of time hiking, taking care of the cattle and other animals on his family's farm, and working with his hands (especially woodworking). Not much has changed in this respect since his childhood. He still heads for the mountains whenever he can, dragging his son along with him if possible. He loves spending as much time with his wife and five kids as he can.