According to Wikipedia, "Cognitive dissonance is an uncomfortable feeling caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes, beliefs, and actions. Dissonance is also reduced by justifying, blaming, and denying."
As you read this, hopefully some of you have had the light turn on in regards to how this applies to emergency preparedness. Often times we find ourselves feeling "uncomfortable" whether that be because we live in Florida and we know that the area we live is prone to Hurricanes or we live in California and are prone to Earthquakes or possibly you live in the USA and your concerned about the current economic climate. Whatever the case may be there's something inside that's giving you an uneasy feeling.
This uncomfortable feeling is Cognitive Dissonance and it basically means that there's conflict between your beliefs and your actions. In the case of emergency preparedness this is the conflict between feeling like you should be doing something to get prepared but you're not taking the action to do anything about it.
In order to remove cognitive dissonance (the inner conflict) you either need to act on your feelings or you need to change your beliefs in regards to the emergency. Basically you either get educated and get prepared or you have to somehow convince yourself that there's really no reason to get prepared, this convincing would have to be so deep and certain so as to remove any inner conflict. The likelihood of this is pretty slim. From a practical standpoint the realistic approach is to take action and get ready.
The Ready Store is committed to help you get there. Not only do we offer a wide array of emergency products but we also have several videos located through out the site intended to educate. Take advantage of the resources we have available and move yourself closer to getting full prepared!