New Emergency Preparedness Commercials

Written by Jonathan Dick

The Ad Council has launched new commercials to remind you of the importance of being prepared for a disaster. “Wingin’ It Is Not A Plan.” They remind you talk with your family about “Where to Meet. Who to Call. What to Pack.”

“This is a pretty fearful topic for a lot of parents,” Priscilla Natkins, executive vice president and director of client services for the Ad Council, the private nonprofit group spearheading the campaign along with the Federal Emergency Management Agency, told CNN. “This is not something they want to think about or necessarily talk about with their kids.”

As part of the campaign, the Ad Council conducted some research and found that nearly 6 in 10 Americans said they don’t have any type of emergency plan. Only 19% of Americans said they felt “very prepared” for a disaster.

Seat of Your Pants

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Updated August 28, 2013


  1. Cherise wrote:

    So true, it does not take long to create a plan and commit to practicing it a couple of times a year. it would be an equivalent to the time it takes to watch a few movies. It is up to the general public to switch mindset towards preparedness and up to business like the Ready Store as well as govenrment agencies such as FEMA to help pave a road to successful planning.

    September 5th, 2013 at 1:08 pm
  2. Madhu wrote:

    That’s great! Every general coecrennfe I try to switch out my emergency kits to update it and replace food and clothes… didn’t get that done this weekend. Should do it, so thanks for the motivation!

    February 23rd, 2015 at 2:00 pm

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